
In today's interconnected financial landscape, attracting long-term investment requires thinking beyond borders. For companies headquartered outside major financial hubs, Depositary Receipts (DRs) offer a century-old, proven mechanism to build a robust international investor base. With DR trading volumes surging 28% to $5.3 billion last year and consistently outperforming major indices, understanding how to leverage this tool is more critical than ever for a successful Investor Relations (IR) strategy.
A DR is a certificate issued by a global bank that represents ownership in a foreign company's shares, allowing that stock to trade on exchanges outside its home market. This creates a win-win scenario: investors gain seamless access to international opportunities in their own currency, while issuers can diversify their shareholder base, enhance liquidity, and potentially improve their valuation by tapping into deeper pools of capital. From American Depositary Receipts (ADRs)traded in the U.S. to Global Depositary Receipts (GDRs) listed in Europe, the right DR programme signals a commitment to global best practices and transparency.
The choice of programme depends on a company's specific goals and U.S. exposure. A Sponsored Level 1 ADR, for instance, offers a cost-effective way to provide U.S. investors access without the burden of full SEC reporting, making it an ideal starting point for many international firms. Conversely, Level 2 or 3 ADRs are suited for companies with significant U.S. revenues or plans to raise capital, as they allow for listing on major American exchanges. Crucially, a sponsored programme gives the issuer control over its equity narrative and can even generate revenue that meaningfully contributes to the IR budget.
Beyond the Gateway: Is Your ADR Strategy Ready for a Power Play?
Level 1 ADRs are a fantastic entry point, but for companies with serious U.S. ambitions, they’re just the opening act.
If your goal is to command attention on Wall Street, attract institutional capital, and trade with the liquidity of a domestic giant, it’s time to look at Level 2 and Level 3 ADRs.
Our latest edition of The DR Doctor breaks down the strategic shift from visibility to transformation. Here’s the crux of it:
- Level 2 ADR (The Spotlight Play): You list existing shares on a major exchange like NYSE or NASDAQ. The goal? Surge liquidity, tighten spreads, and get on the radar of major institutional investors who can't play in the OTC markets.
- Level 3 ADR (The Capital Play): This is the heavy lift. By selling new shares in a U.S. public offering, you don’t just gain a listing—you unlock a direct funding source to fuel acquisitions, expansion, and aggressive growth.
The core takeaway: Both signal a serious commitment to U.S. standards and rigorous reporting. But only Level 3 turns market access into new equity.
Whether you’re looking to solidify your presence or raise fresh capital, building the right advisory team—from Legal Counsel to Investment Bankers for Level 3—is non-negotiable.
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Did you know your company’s shares may already be trading in the U.S. — without your involvement?
Many non-U.S. issuers have unsponsored Level 1 ADRs created by depositary banks under SEC Rule 12g3-2(b), often with limited control over disclosure, branding, or investor communication.
In the latest edition of The DR Doctor, we explain:
• The difference between unsponsored vs. sponsored Level 1 ADRs
• Why sponsorship is about control, governance, and credibility
• How issuers can regain ownership of their U.S. market presence
The takeaway:
If you have an unsponsored ADR, moving to a Sponsored Level 1 program can be a strategic upgrade, not just a technical change.
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BORG is proud to share the next instalment of our DR Doctor series, where we dive deeper into the mechanics behind the “DR Bridge” — the creation, cancellation, and dividend distribution processes that keep the global Depositary Receipt ecosystem running smoothly.
From program efficiency to investor confidence, understanding these flows is essential for issuers and market participants navigating today’s cross-border capital markets.
Whether you're an issuer, advisor, or investor, this edition breaks down how DRs are created and cancelled in response to market demand, and how dividends seamlessly make their way from the home market to U.S. investors in USD.
At Borg Capital Insights, our mission is to make DR markets more transparent, data-driven, and accessible.
🔍 Key themes in this edition:
• The DR lifecycle & the “DR Bridge”
• Issuance & cancellation mechanics
• Dividend distribution in a cross-border environment
• Why understanding these flows matters for strategy, liquidity & investor engagement
📥 Visit our LinkedIn page to download the full first edition: https://www.linkedin.com/posts/borg-capital-insights_the-dr-doctor-second-edition-the-dr-bridge-activity-7401207217049423872-Q9xV?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAes2AgB1_qPgP1-500uloa6yv0DvjObWSM
We’re proud to introduce The DR Doctor, a new Borg Capital Insights series designed to shed light on one of the most enduring and underappreciated instruments in global finance Depositary Receipts (DRs).
Since their creation in 1927, DRs have evolved from a simple settlement convenience into a powerful strategic tool that bridges markets, expands investor access, and enhances corporate visibility. In this first edition, we explore the foundations of the DR market and highlight why these instruments continue to play a pivotal role in global capital flows.
Inside the inaugural issue, readers will find:
- An overview of the main types of DRs and their global applications
- A snapshot of the current DR market, including key metrics and trends
- Insights into how issuers can use DRs to diversify their shareholder base and increase liquidity
- A look at the top institutional DR investors and leading investment centres worldwide
The DR Doctor is part of our ongoing commitment to provide clarity, data-driven insight, and practical guidance for issuers, investors, and partners navigating international capital markets.
📥 Visit our LinkedIn page to download the full first edition: https://www.linkedin.com/feed/update/urn:li:activity:7391442164049727488
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